Promote Your Brand With In-Game Advertising
In-game advertising can reach a large and diverse audience. By strategically placing ads within popular games, brands can increase their visibility and engagement with gamers. This form of advertising allows for creative and interactive approaches to connect with potential customers in a unique and immersive way. It can also help build brand recognition and loyalty among the gaming community, leading to increased brand awareness and potential sales.
Programmatic in-game ads integrate seamlessly into gameplay to promote any brand.
In-game ads are becoming increasingly popular as they seamlessly blend with gameplay, offering a unique way to promote brands. This form of advertising can reach a highly engaged audience in a non-intrusive manner, maximizing brand exposure. By integrating ads into the game environment, brands can effectively connect with players and create a more immersive gaming experience.
Why In-Game Advertising?
In-game advertising offers a unique opportunity for brands to reach a highly engaged audience. By seamlessly integrating ads within the game environment, companies can connect with players in a way that feels natural and non-intrusive. This form of advertising allows for precise targeting based on player behavior, demographics, and preferences, maximizing the impact of the ads.
Benefits of In Game Advertising
In-game advertising can provide additional revenue streams for game developers. This extra income can help fund ongoing game development and support the creation of new content.
A diverse audience of gamers
A diverse audience of gamers brings a range of perspectives and skills to the gaming community. This diversity can lead to more creativity, innovation, and inclusivity in game development and gameplay.
Transparent measurement
Transparent measurement systems provide a clear view of progress and outcomes. This fosters accountability and encourages stakeholders to take ownership of their roles.
Accurate targeting
As games often have a specific audience, advertising in games allows brands to target particular demographics or interests. Precise targeting options can result in more effective campaigns and a higher ROI (Return on Investment) for advertisers.
High viewability
In-game ads are seamlessly integrated into the game, and most of the time, there’s no way to skip past them, whether it’s blended in-game ads or around-the-game advertising.
Explore In-Game Ad Formats
With Mosher, you can run in-game ad formats on mobile or PC games. These ads blend seamlessly into the look and feel of the game environment, not interrupting gameplay.
Blended In-Game Display
Blended in-game displays seamlessly integrate virtual elements into the game environment. This enhances immersion by making the interactions between the real and virtual worlds more cohesive.
Longer attention span
The average gamer’s attention equated to 29 minutes, which is a remarkable result compared to online advertising (web display and mobile display) of 17.5 minutes per thousand impressions.
Greater interest
In-game ads were viewed by up to 96% of participants of the study and over eight in ten (84%) felt that the ads were suitable for the in-game environment.
Platforms supported
